Michael Jordan

In class we looked at this picture of Michael Jordan and talked about what we saw, in terms of political, social, economical and cultural dimensions. Some thoughts that were thrown out by students were confidence, rising economy, larger than life. Jordan was that player that you either hated or loved, but you cannot deny that he has been a large influence on and off the basketball court.

Personally I agree with larger than life. Jordan is soring through the air and the camera makes it seem as though he is continuing to get higher. He has been a large influence on the economy, on the court he would sell out areanas. People would go see a game even when the opposing team would be having a terrible year. Teams loved it when Michael Jordan and the Chicago Bulls would travel to their city. They knew people would go to the game, which in turn meant more concession and merchandise sales. That was when Jordan was on the court. Off the court, Nike offered to give Jordan his own brand something that no other company offered to do. Today, The Air Jordan is one of the most popular brand of shoe on the market and will continue to be for years to come. Nike knows they can feed off the slogan "Be like Mike," every kid dreams of being as good as Michael Jordan when they are playing in the drive way or at the local rec center. As long as the youth know who Jordan is and what he accomplished on the court, people of all ages will continue to buy his shoes. Which would make Michael Jordan one of the easiest, if not the easiest, celebrity to market nationally and globally.